Watchtower
Competitive intel built in. Add competitor companies + key target accounts, and Watchtower tracks their posts, hires, profile changes, and high-engagement content so you can react fast.
Adding targets
Open the Watchtower tab and click "+ Add target". Paste a LinkedIn company URL or a personal profile URL. Targets sync on the extension's regular scan window (you can also kick off a manual scan from the Watchtower row).
What gets captured
- New posts - thread text, attached image / video reference, posted-at timestamp.
- Engagement - reaction count + comment count snapshot when the post first appeared and 24h later.
- Hiring signals - new "Open to work" status, new job posted, headcount changes.
- Profile changes - title, company, location updates.
Acting on it
From any Watchtower row you can:
- Send the target a connection request (drops them into your default outreach campaign).
- Queue a comment on a specific post via the auto-comment review queue.
- Add the company to a new campaign's target source.
Frequently asked questions
What is SocialScalr Watchtower?
Watchtower is the built-in competitive-intelligence module. Add competitor companies and key target accounts and Watchtower tracks their posts, hires, profile changes, and high-engagement content so you can react fast inside SocialScalr. It is included on Pro and Agency plans; Free and Starter do not include it.
What signals does Watchtower capture?
New posts (thread text plus image or video reference), engagement snapshots at first appearance and 24 hours later, hiring signals (new 'Open to work' status, new job posted, headcount changes), and profile changes (title, company, location updates). You choose which competitor companies and target accounts to watch.
How long does Watchtower retain data?
Per-customer retention is 90 days on Pro and one year on Agency. Older data is rolled up into weekly counters and the raw posts are pruned. Free and Starter tiers do not include Watchtower. Pro supports up to 50 watched companies or profiles and Agency up to 500.