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LinkedIn post hook generator

Paste your draft post. We rewrite the opening 1-2 lines into 5 high-engagement hooks across different proven patterns: contrarian, specific-number, story-open, mistake-frame, curiosity-gap. Runs in your browser - no signup, no data sent anywhere.

Your draft post

What makes a good LinkedIn hook

The first 2-3 lines of a LinkedIn post determine whether anyone clicks "see more". Only the first ~210 characters show before the truncation on mobile - that real estate carries 90% of the click-through weight.

5 patterns that consistently beat baseline:

  1. Specific number. "I sent 4,200 invites" beats "I sent a lot of invites". Numbers signal you did the work.
  2. Contrarian frame. "Stop doing X" or "Everyone's wrong about Y" creates immediate tension.
  3. Story open. "Last week, a founder DM'd me..." invokes narrative reflex. Brain wants to know what happens.
  4. Mistake/failure. "I just lost a $40K deal because..." mistakes get more engagement than wins on LinkedIn.
  5. Curiosity gap. "There is one LinkedIn setting 80% of users have wrong" - knowledge gap drives click.

What to avoid: generic openers ("Excited to share..."), opinion claims without specifics ("Here's my take on..."), hashtag stuffing, and emoji-only first lines.

Want to schedule + auto-format these posts? SocialScalr's Content tab ships the LinkedIn text formatter and scheduler.

Frequently asked questions

What makes a good LinkedIn post hook?

The first 2-3 lines determine whether anyone clicks 'see more'. The strongest hook patterns: a specific number ('I sent 4,200 invites - here is what worked'), a contrarian frame ('Stop optimizing your LinkedIn headline'), a story open ('A founder DM'd me last week with the same question for the third time'), a mistake/failure frame ('I just lost a $40K deal because I did this'), and a curiosity gap ('There is one LinkedIn setting that 80% of users have wrong').

How long should a LinkedIn post be?

1,200-1,800 characters for text-only posts is the empirical sweet spot. Long enough to deliver real value, short enough to read in 60 seconds. The first 210 characters (before the 'see more' truncation on mobile) carry most of the click-through weight - that is where the hook lives.